Why buy a bag off the shelf when you can create your own?

Branding, web design and art direction for the fashion label Oh My Clutch! The centrepiece of the work was the elaborate website, including a configurator with over 300 product images and countless possibilities for customers to create their own individual clutch. In addition, high-class lifestyle photos were produced to make the custom-made leather bags even more desirable. 
www.oh-my-clutch.com

Photos: Tom Woollard

Agency: Popular Communication