The Bookatable Dinner Casino opened its doors for four evenings in a well-known pub in the centre of Berlin. With promotions displayed around the pub, visitors were enticed into the Dinner Casino, where they could win free drinks and a table for two at a fancy restaurant in Berlin. The accompanying campaign included PR-Actions, billboard and print ads. Dinner Casino was developed to increase the brand awareness and to familiarise the Berliner with the topic of Online-Table-Reservations.

 

Agency: Karl Anders